We recently launched andtherev.com, a new kind of bike shop/factory on Södermalm in Stockholm. The client wanted website users to be able to participate on the site, so instead of using a CMS to fill the grid with content we used Twitter and Instagram.
Each page on the site contains a mix from Instagram and Twitter. The hashtags used are quite unique, and doesn’t (yet) contain any junk. The plan is to use these social media channels to maintain the site, and to engage customers to take part.
Well ok, there is a CMS involved. We automatically create WordPress posts by making scheduled requests to Instagram and Twitter. This is to speed up the experience for the user and to be able to hide offensive posts.
In the future we plan on creating a page which only picks up stuff from the area around the store.